Two founders shaking hands on Ipanema beach, Rio

The best part is yet to be discovered.

A PRIVATE MEMBERS CLUB
FOR FOUNDERS
A PRIVATE MEMBERS CLUB · BY APPLICATION ONLY

For founders who’ve built something real, and would rather share the best parts of life than show them off.

APPLY FOR MEMBERSHIP
IUndiscovered friendshipsTwo new founders to meet every month, plus a members’ Slack for everything in between.IIUndiscovered placesTwo Founder Trips a year with 6 to 30 founders, from hiking in the Dolomites to a month in Brazil.IIIUndiscovered experiencesDinners, sessions and nights out, wherever in the world our members are.
A long table of founders under the trees
NO. 002WINE TASTING
UNDISCOVERED

friendships

Every month we introduce you to two other founders we think you should know. Dinner if you’re in the same city, a call if you’re not. In between there’s the members’ Slack, for the questions you can’t really put to your own team.

Three friends walking up the stairs
NO. 003ON THE WAY UP
UNDISCOVERED

places

Twice a year we take 6 to 30 founders somewhere worth the flight. One trip might be a week in a house under Table Mountain, the next a few days walking in the Dolomites. We sort the place and plan the days, you only have to get yourself there.

A founder sitting across from the Treasury at Petra
NO. 005PETRA, JORDAN
Friends in the pool below the mountain
NO. 004THE HOUSE, CAPE TOWN
Four founders in safari hats, laughing
NO. 006AFTER THE GAME DRIVE
UNDISCOVERED

experiences

The things you wouldn’t organise on your own. A long dinner where the ideas keep coming until the plates are cleared, a padel afternoon, a skydive someone talked you into. We book it and get the right people in the room. You just have to say yes.

A founder at the open door before a skydive
NO. 007RIGHT BEFORE THE JUMP
THE ARCHIVE

Everywhere we’ve been, numbered.

CAPE TOWN 2026 · 22 FOUNDERSMEDELLÍN 2026 · 7 FOUNDERS
Founders on a villa terrace below Lion’s Head
NO. 008CAPE TOWN, 2026
Dinner laid out in the bush
NO. 009SUPPER IN THE BUSH
Climbing Lion’s Head above Cape Town
NO. 010LION’S HEAD, CAPE TOWN
Polaroids from a night out
NO. 011SOMEONE BROUGHT A POLAROID
The lakes of Guatapé, Colombia
NO. 012GUATAPÉ, COLOMBIA
A game drive under a wide sky
NO. 013OUT ON A GAME DRIVE
A dinner that turned into a party
NO. 014DINNER BECAME A PARTY
Friends in a jeep on the coast road at Camps Bay
NO. 015THE COAST ROAD
A red helicopter waiting on the grass
NO. 016TAKING THE SCENIC ROUTE
Friends on a street in Camps Bay
NO. 017CAMPS BAY, SUNDAY
A lantern-lit dinner room
NO. 018THE QUIET ROOM
Sunset over Cape Town
NO. 019LAST LIGHT

Houses worth the journey.

We pick every house ourselves, and we’re fussy about it. It has to be the kind of place where you end up at the table long after dinner, swapping what’s working and what isn’t with people who get it. A few days like that can change how you think about your own company.

A house below Table Mountain
NO. 020UNDER THE MOUNTAIN · CAPE TOWN
A terrace above the sea at dusk
NO. 021THE SEA VILLA · MYKONOS
The house in Camps Bay at golden hour
NO. 022THE FRIENDS’ HOUSE · CAMPS BAY
YOU’RE INVITED
Dinner for twelve,
eleven of them strangers.
Thursday · 19:30
Location shared the day before
Bring a question you’re stuck on
MEMBERS ONLY
THE INVITATION

It always starts at a table.

Most of the friendships between our members started at a dinner. Twelve members round one table, and we do the seating, so you’re never next to someone you already know. Bring whatever you’re stuck on right now. Chances are someone at the table has been through it and will happily tell you what they’d do.

Five founders laughing at a candlelit dinner
NO. 023NOBODY WANTED TO LEAVE
Gijs, founder of Bloomfold, in black and white
GijsBLOOMFOLD
Mick, founder of Haloblinds, in black and white
MickHALOBLINDS
YOUR HOSTS

Every letter is read by us.

We’re founders ourselves: Gijs runs Bloomfold and Mick runs Haloblinds. Every application lands in our inbox and one of us reads it. There’s no form that scores you and nobody in sales. If it looks like a fit, one of us gets in touch and we meet first, over a coffee or on a call, so we already know each other by the time you join.

FOUNDING MEMBERSHIP

By application only.

This is for founders who build online, have been at it a while, and want to do great things with people who understand what the job is actually like. We care more about how you think than how big your company is.

Your people. Your home base.In between, there’s the members’ Slack, and that’s where a lot of the good stuff happens. Stuck on something? Ask, and you’ll usually hear back fast from a founder who’s been through exactly that.Honest feedback on a landing page or a hire, a supplier someone can vouch for, or a quick check who’s in Lisbon the week you are. It’s a room full of people who want each other to win.ALWAYS ON
Undiscovered connectionsEvery month we put you in a Founder Circle with two other members. We do the matching ourselves, going on what you’re building and who you’d get something out of meeting.Ideally that’s a long coffee somewhere, or a walk, or a lunch that runs late. A call works too if you’re in different countries. The three of you sort out when and where, and some circles keep meeting for months.MONTHLY
Undiscovered perspectivesEvery two months we sit down with a founder or an expert who’s a few steps ahead of you. Sometimes that’s in a room together, sometimes online so nobody has to fly in.They talk for a bit, then it’s mostly questions, and because it’s only members you can ask the ones you’d normally keep to yourself. We’ll announce the speakers as we go.EVERY TWO MONTHS
Undiscovered experiencesFour times a year we get a group of members together and do something properly good. A seven-course dinner where the first half is founders trading ideas and the second half is just a great night out. A padel tournament. A skybox at a Champions League match. Hyrox, if enough of us are mad enough.It’s not tied to one city: we go wherever members happen to be, anywhere in the world.QUARTERLY
Undiscovered placesTwice a year we go on a Founder Trip. That can be anything from a few days hiking in the Dolomites to a month in Brazil, with anywhere from 6 to 30 of us.We find the place, sort the logistics and plan the days you’d never manage to book on your own, at cost, so all you have to do is show up. You come home with a handful of people you now call when something’s on your mind.TWICE A YEAR
APPLICATION
Dear Gijs & Mick
& the 37 other founders,
My name is and I’m building .
What I’d bring to the table:
Where you can reach me:
Warmly,